1. Data Controller

The data controller responsible for the processing of personal data in connection with this website and the business activities described below is:

Mocren Interart Collection SRL
Lungotevere Pietra Papa 99
00146 Rome, Italy

Email: info@mocreninterart.it
Website: www.mocreninterart.it

For privacy enquiries or to exercise your data protection rights, please contact us using the email address above.

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2. Personal Data We Process and Its Sources

Mocren Interart Collection is a Destination Management Company specialising in services for corporate clients and professional agency partners.

We process personal data relating to representatives of companies and agencies, prospective clients, existing customers, business partners and event participants.

Depending on the circumstances, this may include names, professional contact details, company affiliation, communications, project briefings, proposal information and data required to organise events.

We obtain such information through business relationships, personal meetings, trade fairs, email correspondence, website enquiries and companies or agency partners commissioning us to deliver projects.

Technical data may also be processed when visitors access our website, including IP addresses, browser and device information, pages visited and access times.

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3. Contact Forms, Enquiries and Project Briefings

Our website is operated using Wix.

When you submit an enquiry through our contact form, the information is processed and stored by Wix.

Enquiries are also delivered to us by email. We use Aruba for our business email communications.

Relevant enquiries and contact details are transferred manually into our HubSpot customer relationship management system. Our current procedure does not automatically transfer all Wix form submissions to HubSpot.

We use this information to respond to enquiries, review project briefings, prepare proposals and maintain business communications.

The legal basis is primarily Article 6(1)(f) GDPR, reflecting our legitimate interest in responding to business enquiries. Where processing is necessary to take pre-contractual steps at the request of the data subject, Article 6(1)(b) GDPR may apply.

To respond to an enquiry, we generally require contact information and sufficient details about the request. Without these details, we may be unable to respond.

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4. Business Relationships and CRM

We use HubSpot to manage business contacts, customer relationships, correspondence and project-related information.

Contact information may originate from existing client relationships, meetings, trade fairs and incoming enquiries.

Processing supports business communications, project management and the maintenance of existing business relationships.

Relevant legal bases may include Article 6(1)(f) GDPR and, where applicable, Articles 6(1)(b) and 6(1)(c) GDPR.

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5. Newsletters and Business Marketing Communications

We use HubSpot to distribute our newsletters.

We do not currently offer a public newsletter subscription form on our website.

Our mailing contacts originate mainly from existing client relationships, trade fairs and personal business contacts.

Following a business interaction, contacts considered professionally relevant are sometimes added to our newsletter distribution list.

Each newsletter includes an unsubscribe option. Recipients may also object to further marketing communications by writing to info@mocreninterart.it.

Marketing emails generally require a valid legal basis, normally prior consent. A limited legal exception may apply to qualifying communications with existing customers, subject to the applicable conditions.

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6. Website Analytics and Google Services

Our website uses the following services:

Google Analytics 4 to analyse website usage and visitor interactions.

Google Ads Conversion Tracking to assess advertising performance and relevant actions taken on our website.

Google Tag Manager to manage analytics and tracking tags.

These services may process technical usage information and online identifiers.

Under our current website configuration, Google Analytics 4 and Google Ads tracking are activated only after visitors have provided the relevant consent.

Where consent is required, processing is based on Article 6(1)(a) GDPR.

Consent can be withdrawn or modified at any time through the website's cookie settings.

 

7. Cookies and Consent Management

Our website uses a Wix cookie consent banner.

Visitors can reject non-essential cookies, make individual selections or provide consent.

Cookie preferences can subsequently be changed through the website's cookie settings.

Strictly necessary cookies support the operation of the website. Analytics and marketing technologies are used according to the consent provided.

The cookie banner links to this Privacy Policy.

 

8. Personal Data of Event Participants

As a Destination Management Company, we receive participant information from corporate clients, project organisers and professional agency partners.

Such information may be required to prepare, organise and deliver incentive travel programmes, corporate events, meetings and other group activities.

We require our business partners to collect and transmit participant information in accordance with applicable data protection requirements.

Where necessary for the relevant event, participant information may be shared with service providers involved in its delivery, such as hotels, transport companies and event suppliers.

The respective data protection roles, lawful bases and information obligations depend on the specific project and contractual relationship.

 

9. Use of ChatGPT Business

We use ChatGPT Business, provided by OpenAI, to support internal business processes.

This may involve business correspondence, client briefings, project documents and other materials containing personal data.

Such information is not systematically anonymised before being entered into ChatGPT Business. Consequently, personal data contained in these materials may be processed through the service.

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10. Recipients and Service Providers

We use the following providers for the purposes described in this policy:

• Wix: Website operation, contact forms and cookie management.

• HubSpot: CRM and newsletter distribution.

• Aruba: Business email communications.

• Google: Website analytics, conversion tracking and tag management.

• OpenAI / ChatGPT Business: Support for internal business activities.

Where necessary to deliver a project, personal data may also be shared with hotels, transport providers and other operational suppliers.

The legal role of each recipient, including whether it acts as a processor or independent controller, depends on the processing concerned.

 

11. Data Retention

We distinguish between business contact information, project records, participant data and website-related information.

Business contacts and CRM records: We currently have no general fixed deletion deadline for contact and CRM information. Such records are generally retained without a predetermined end date.

Participant records from completed projects: Under our current internal practice, participant-related project data is retained for a maximum of five years after project completion.

Specific retention periods for other categories, including Wix form submissions, business emails, website tracking information and data entered into ChatGPT Business, remain to be established.

Applicable statutory retention requirements for certain business records must also be taken into account.

 

12. International Data Transfers

The use of international technology providers may involve the processing of personal data outside the European Economic Area.

Whether and to what extent this occurs depends on the specific services, account settings, contractual arrangements and subprocessors involved.

 

13. Data Security

We are required to implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss and unlawful processing.

The security measures and contractual protections offered by external service providers must be considered when selecting and using their services.

 

14. Your Data Protection Rights

Subject to the applicable legal requirements, you have the right to request access to your personal data, rectification, erasure, restriction of processing and data portability, and to object to certain processing activities.

Where processing is based on consent, you may withdraw that consent at any time with effect for the future.

You may object to the processing of your personal data for direct marketing purposes at any time.

Please contact info@mocreninterart.it to exercise your rights.

You also have the right to lodge a complaint with a data protection supervisory authority, including the Italian Garante per la protezione dei dati personali: www.garanteprivacy.it.

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15. Changes to This Privacy Policy

We update this Privacy Policy when our processing activities or applicable legal requirements change.

Last updated: 11 October 2026